Upland – Game Review

Overview Of Upland

Creation and Founders: Founded in 2018 by Dirk Lueth, Mani Honigstein and Idan Zuckerman.

Website: https://www.upland.me/

Game Type: NFT-based real estate mogul simulator.

Genre: Simulator.

Blockchain: EOS blockchain.

Token: UPX in game currency. NOT A CRYPTOCURRENCY.

NFTs in Upland: Land plots.

Exploring Upland

Upon entering the world of Upland, I was immediately reminded of the property-collecting spirit of Monopoly. But instead of the classic board game’s charm, I was met with what felt like a monetized version of Google Maps. Upland touts itself as a metaverse superapp, simulating various aspects of life and economy. However, as a seasoned gamer, I couldn’t help but feel that the essence of true gameplay was missing.

The core mechanic revolves around buying digital versions of real-world land plots. But here’s the catch – there’s no actual game to play. It’s just buying and potentially selling. The promise of a sandbox where players can engage in activities, build communities, and even run virtual businesses sounds enticing on paper. Yet, the depth and engagement of these activities left much to be desired. It’s as if the game is more focused on selling the idea of potential rather than delivering a tangible experience.

Upland’s emphasis on “true ownership” through blockchain and NFTs is commendable. The idea that players can have genuine ownership of their assets in a game is revolutionary. But in Upland’s case, I had to ask myself: what’s the point of owning something that doesn’t have clear utility or gameplay value? The game uses non-fungible tokens (NFTs) and fungible tokens like UPX and Spark. But with no clear play-to-earn mechanics, it feels more like pay-to-own.

One of the more off-putting aspects was the KYC requirement. For a game that’s essentially about buying virtual land, having to provide personal information felt excessive. The community might be active, but it’s hard to gauge if it’s driven by genuine love for the game or the allure of potential profits.

In conclusion, while Upland tries to position itself as a revolutionary metaverse experience, it falls short in delivering a genuine gaming experience. The emphasis on buying NFT land without clear utility feels more like a business model than a game. As a gamer, I’d recommend treading with caution and managing expectations when diving into Upland.

Deep Dive Into Upland’s Features

Virtual Real Estate on Real-world Map

Upland’s primary feature is its virtual real estate platform, allowing players to buy, sell, and trade digital versions of real-world properties. These properties are mapped directly onto actual locations, giving a sense of real-world connection.

Metaverse Superapp

Upland brands itself as a metaverse superapp, simulating various real-world aspects. This includes an economy, supply chains, and even virtual travel between cities.

Diverse Activities

Beyond property trading, Upland offers a range of activities. Players can participate in contests, acquire unique collectibles, build neighborhoods, and even establish virtual businesses.


  • Barrier to Real Profits: While Upland promotes the idea of earning through property trading, the actual path to significant profits can be elusive for many players. The game’s economy can be volatile, and not every property or NFT will appreciate in value.
  • Over-reliance on NFTs: The heavy emphasis on non-fungible tokens might alienate traditional gamers. Not everyone is familiar with or interested in blockchain, and this focus can make the game feel more like an investment platform than a casual gaming experience.
  • Complexity for Newcomers: The intertwining of real estate, virtual economy, and blockchain elements can be overwhelming for newcomers. The learning curve can be steep, especially for those unfamiliar with property trading games or blockchain technology.
  • Lack of Clear Gameplay: The absence of a structured gameplay or clear objectives might leave some players feeling directionless. While the open-ended nature can be a draw for some, others might miss having clear goals or challenges to overcome.

Disclaimer: The information provided on this page do not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website’s content as such. Individuals should do their own research before taking any actions related to the product they read about and carry full responsibility for their decisions.